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Essay On Advertisements And Its Effects

How Advertising Affects Our Society Essay

397 Words2 Pages

How Advertising Affects Our Society

Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with substantial daily doses of advertising in multiple media. With the perpetual bombardment of marketing media, it is presumable that it will affect our individualism and society as a whole. This is an analytical approach to advertising's effects on the society.

Consumer minds' can be changed, opinions molded. Attitudes towards a brand are not set in stone after one commercial or even one purchase. Indeed, shaping attitudes often takes a considerable amount of time.

Many commercials aim to entertain.…show more content…

At times some ads completely lack product information, and the only product reference can be strange with no reasonable association with the rest of the ad. The Budweiser ?Frogs? campaign made a lot of people ask, ?What do frogs and lizards have to do with beer??

The answer is ?affect.? The Budweiser ads made people laugh and feel good about Budweiser. Simple reciprocation would lead a consumer to thank Budweiser for the chuckles by buying their beer. A little more complicated, the consumer might want to buy a piece of the whole Budweiser image, to participate in the entertaining, ?cool? Budweiser world.

Images of men influence the gender role attitudes that men express soon after exposure to the images. Men view magazine advertisements containing images of men that varied in terms of how traditionally masculine versus androgynous they were and whether the models were the same age or much older than the viewers. Men who had initially been less traditional espoused more traditional attitudes than any other group after exposure to traditionally masculine models, although they continued to endorse relatively nontraditional views after exposure to androgynous models. This suggests that nontraditional men's gender role attitudes may be rather unstable and susceptible to momentary influences such as those found in advertising.

Advertising has real and social costs. Some argue that it raises the price of goods,

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Anywhere a person looks, he will always see some form of advertisement. In fact, billboards, posters, fliers, and other print media are visible almost everywhere. Basically, all these promotional materials aim to inform people about the existence of a certain product or service. In addition to that, promotional materials like posters and billboards seek to communicate a message to society.

Every print advertisement carries a specific message that is associated with the marketing objective of the sponsor. With its creativity of presentation, advertisements done in print media usually influence the way people think about a product, service, or idea. Mostly, advertisements aim to affect the purchasing decision of the consumer market. Indeed, advertising has proven to be a powerful force in terms of persuading society to patronize the product, service, or idea that a firm is selling.
They are the best barometer to judge the nature of the society and keep us up to date with the changing trends. Commercials provide general awareness and valuable information about the goods and services available to the consumer. Ads are powerful means of communication during crisis and aid in solving social issues. They are the quickest means of communication between the government and the common people.

In India, every year, the government advertises in radio, TV and newspaper to get their children Polio vaccination if they are between zero to five years. The success rate has been over 80 %. Again, without commercials, this would not have been possible. Thus, advertising played a crucial role in the success of Pulse Polio campaign. Advertising can also be used to generate awareness among public that which product they use and to which product they can say no. It can also be used to educate people about certain diseases or danger (example: - AIDS, TB, viral diseases, etc.). Even the backward people are now aware of many diseases and their problems. And all these credits goes to proper advertising.
Advertising can also be used to inform public about social events like concerts and performances. Charities can use media to advertise about the illnesses and encourage people for donations. Social organizations and NGO's can use the mean of advertisement for promoting their campaigns. Seeking help through advertisement during epidemics or natural calamities can help a lot.
Advertising is the mostly debated topic now. Like every other thing it has also some positive as well some negative points. If it has some positive aspect of social and economical impact on society then it do have some negative impact also. Advertising a public welfare program has positive social impact whereas exposing woman in an advertisement has negative impact on society. There are two advertisements, shown below. Both of them are of same products, that is deodorants, but with different forms. One can judge from them that which one have positive and which one can have negative impact on society.

Advertising is a mass marketing technique. Assorted techniques are used for advertising which persuades the consumers that why they need the product which is being advertised. They focus more on the benefits, which consumer will get from that product, rather than the product itself. Through advertising, products can be known to public easily. They can decide which product they need and why. Thus increasing the consumption and as a result also increasing the demand of the product.

There are also various blames that advertising is causing negative social impact on lives. Even if advertising has a vast good impacts on society, it can be ruled out that is has bad impact also. It plays with the emotions of general public and encourages them to think that buying and depleting are the activities of life. Advertising posters of modern films, where sexuality is shown much than the actual theme of the movie, can divert the society a lot. Materialism is being much glorified through advertisements, which can again have dangerous consequences Society is becoming ignorant towards social or world issues because we are too obsessed to satisfy our newly created needs. We want to earn more and more money so that we can buy happiness in forms of products, being advertised as they can bring all the happiness in our lives. We are starving for material goals, because we always just want to have more.

Products which are heavily advertised are expensive due to the cost spent on advertising. It is true that advertising increases consumption, but its also true that the more we consume, the more we destroy the environment, because if demand increases production also increases. Thus the need of raw materials also increases.

So, we can say that advertising has positive as well as negative impact on society. The balance, of what is necessary and what really not needed should be focused more. Advertisement can create contentment but can also simultaneously create discontentment. Our society and the marketing of products depend so badly on advertisement that even its negative impact on society can’t outweigh the many positive social and economical effects.